So, you’ve started your business, you’ve set up your website and your tweeting and facebooking as fast as your fingers will allow but there is still no activity on your site and chasing the tumbleweeds in your shop is the only thing keeping you sane. What’s gone wrong? More often than not a business will have neglected to adapt their website for search engines to make them as searchable as possible. It is, without overstating the point, the single most important thing you’ll do in your life besides remembering to breath.*
- So how does a company go about SEO?The obvious starting point is to make your website as efficient as possible. At the end of the day creating traffic to your page is the goal and when consumers get to your page it must, at all costs, be navigable by the least tech savvy person. Therefore segregating your website into easy to use pages is hugely important. Give everything its own page and separate all these pages into tabs at the top of your home page. A well-constructed site will lower the bounce-rate off your page and should improve conversions.
- Talk of SEO can get perilously complicated. Terms like metrics, sitemaps and the dreaded 404 error can seem mind boggling for the uninitiated. To the layman a 404 error is simple having a web address to a page that doesn’t exist. These are easily avoided and doing so will improve the SEO of your website no end.
- The title of your website, the description that appears in blue on the Search Results page, should be extremely clear and concise. This is your quick descriptor of the website. Keep it concise (70 characters) and appropriate to what the page is about.
- Offline efforts to optimize your website can’t be ignored either. Any activity that can provide traffic to your page is good. This can extend to handing out flyers and business cards with your web address printed on them. Attention grabbing advertising creates the best traffic.http://www.youtube.com/watch?v=98EJx7OKqLI
- Heavy content for your website is also a key addition. Therefore using images (and remember to give them titles and edit the alt tags) and video is very advisable.
- A key tactic for SEO is gaining links to your page from reputable sources. The more outside links your website contains the more favourably Google will rank your site.
Now go….and with these tips…be the best website you can be.
Recent Comments